Last Updated: April 2026
Company: Lake Forest Travel Bureau, Inc. (“Lake Forest Travel,” “we,” “us,” or “our”)
Website: www.lakeforesttravel.com
At Lake Forest Travel Bureau, Inc., we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you engage with us online or offline.
By using our services, you agree to the practices described in this Privacy Policy.
1. Who We Are (Data Controller Statement)
For purposes of applicable data protection laws, Lake Forest Travel acts as an independent data controller for the personal information we collect from clients, prospective clients, website visitors, and travelers.
When we share limited traveler information with Virtuoso Ltd. to provide marketing, travel benefits, or membership‑related services, Virtuoso acts as a separate and independent controller of that information.
2. Information We Collect
We may collect the following categories of personal information:
Information you provide directly
- Name
- Email address
- Phone number
- Mailing address
- Travel preferences
- Loyalty program numbers
- Trip details and itinerary information
- Emergency contact information
- Passport expiration month/year (if needed for travel planning)
- Payment information (processed securely through suppliers or payment processors)
Information we do not share with Virtuoso
To comply with Virtuoso’s Data Processing Addendum, we do not share the following information with Virtuoso under any circumstances:
- Passport numbers
- Dates of birth
- Social Security numbers
- Driver’s license numbers
- Credit card numbers or banking information
We may collect these items for travel planning purposes, but they are never uploaded to Virtuoso systems.
Information collected automatically
- IP address
- Device type
- Browser type
- Cookies and analytics data
- Website usage information
3. How We Use Your Information
We use your information to:
- Provide travel planning and advisory services
- Book travel with airlines, hotels, cruise lines, tour operators, and other suppliers
- Communicate with you about trips, updates, and travel requirements
- Deliver newsletters, travel inspiration, and marketing communications (with your consent where required)
- Provide access to Virtuoso benefits, amenities, and programs
- Improve our website and services
- Comply with legal obligations
Our lawful bases for processing include contractual necessity, legitimate business interest, and your consent.
4. How We Share Your Information
We may share your information with:
Travel suppliers
Airlines, hotels, cruise lines, tour operators, insurance providers, and other suppliers, as needed, to fulfill your travel arrangements.
Virtuoso Ltd.
We may share limited traveler information with Virtuoso to provide you with:
- Virtuoso amenities
- Marketing programs
- Travel inspiration
- Membership‑related services
We do not share prohibited data with Virtuoso, including passport numbers, DOB, SSN, or payment card details.
Service providers
Companies that help us operate our business, such as:
- Email platforms
- Website hosting
- Marketing tools
- IT and security providers
Legal or regulatory authorities
When required by law or to protect our rights.
We do not sell personal information.
5. International Data Transfers
Because we work with global travel suppliers and Virtuoso, your information may be transferred to and processed in other countries. These transfers are protected by appropriate safeguards, including Standard Contractual Clauses and other mechanisms permitted under applicable law.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Improve website performance
- Analyze site usage
- Personalize content
You may adjust your browser settings to limit or block cookies.
7. Your Privacy Rights
Depending on your location, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion
- Restrict or object to processing
- Withdraw consent
- Request a copy of your data
To exercise these rights, contact us at:
8. Data Security
We maintain administrative, technical, and physical safeguards to protect your information, including:
- Multi‑factor authentication
- Encrypted systems
- Access controls
- Staff training
- Fraud‑prevention practices
We will notify you of any data breach as required by law.
9. Children’s Privacy
We do not knowingly collect personal information from children under 13 without parental consent. If a child is traveling, we collect only the minimum information necessary to arrange travel.
10. AI and Automated Tools
We and our partners, including Virtuoso, may use AI or machine‑learning tools to enhance marketing, personalization, fraud detection, and service delivery. These tools do not override your privacy rights.
11. Updates to This Policy
We may update this Privacy Policy periodically. The “Last Updated” date at the top reflects the most recent version.
12. Contact Us
Lake Forest Travel Bureau, Inc.
1 Westminster Place, Suite 300
Lake Forest, IL 60045
📧 monica@lakeforesttravel.com
📞 847‑234‑4940