Effective Date: October 9, 2025

At Lake Forest Travel Bureau, Inc., we value your privacy and are committed to protecting your personal information. This policy explains how we collect, use, share, and safeguard the data you provide when visiting our website or engaging our travel services.

1. Information We Collect
We may collect personal details in the course of providing travel services, including:

Contact Information: name, email, phone number, address
Travel Details: passport information, itineraries, preferences, special requirements
Payment Information: credit/debit card details (processed securely via third-party providers)
Device & Usage Data: IP address, browser, operating system, referring URLs, pages visited
Location & Cookie Data: used to personalize content, analyze website performance, and offer relevant recommendations
Job Application Data: information from résumés and employment history (if applicable)

You can control cookie settings in your browser. Disabling cookies may limit certain site features.

2.How We Use Your Information

We use your information to:

Process bookings and travel arrangements
Communicate with you about trips or inquiries
Provide customer support and account management
Recommend services through the Virtuoso network and trusted partners
Send relevant offers and updates (only where permitted)
Comply with legal obligations and protect against fraud

We rely on contractual necessity, legitimate business interest, or your consent (where required by law) to process personal data.

3.Sharing Your Information

We may share your data with:

Travel partners (airlines, hotels, cruise lines, tour operators, etc.)
Virtuoso Ltd. and affiliated preferred suppliers
Payment processors and service providers assisting with booking or analytics
Legal and governmental authorities, where required by law

We do not sell your personal information. All third parties are required to protect your data and use it only for authorized purposes.

4. International Data Transfers

Your information may be transferred to and processed in other countries where our partners operate. We implement safeguards to ensure your information remains protected under applicable data laws.

5. Data Retention

We retain personal information as long as necessary to fulfill travel services and legal obligations, typically for up to seven years after our last interaction, unless a longer period is required by regulation.

6. Your Rights

Depending on your jurisdiction, you may have rights to:

Access, correct, or delete your personal data
Object to or restrict processing
Withdraw consent at any time
Unsubscribe from marketing communications

To exercise these rights, contact us at info@lakeforesttravel.com.

7. Use of Artificial Intelligence

We and our partners, including Virtuoso, may use AI and machine learning to enhance travel planning and support services, such as:

Personalizing recommendations and search results
Powering chatbots and virtual travel assistants
Detecting fraud, improving operations, and summarizing feedback

We do not make significant automated decisions about you without human review unless legally permitted or with your explicit consent.

8. Data Security

We maintain administrative, technical, and physical safeguards to protect your information. While no system is completely secure, we continuously update our practices to help prevent unauthorized access or misuse.

9. Updates to This Policy

We may update this Privacy Policy periodically. The most recent version will always be posted here with the effective date above. Continued use of our services indicates acceptance of these changes.

10. Contact Us

If you have questions or concerns about this policy, please contact:

Lake Forest Travel Bureau, Inc.
📧 info@lakeforesttravel.com
📞 847-234-4940